Here is a quick run-down on what you will find in this bulletin: New GOWIN.EXE…
Here is a quick run-down on what you will find in this bulletin:
November 6, 2017, 12pm EST
Term4Sale Bumping Week Begins
You Snooze, You lose!
The Starting Time is 12pm EST
NOT A MINUTE EARLIER
Do Some Preparation In Advance
You Have First Chance to Re-buy
One Other Way To Get More Local Zip Codes
The One For Three Guarantee
There Is Still A Shortage of Zip Codes
Reviewing Zip Codes Limits For 2018
These topics will be dealt with in more detail throughout this bulletin.
Term4Sale Bumping Week Begins
UNLESS!!! You have a Standard License for Compulife ($300 per year).
If you do, PAY ATTENTION!!
Last year, for the first time, we let standard license subscribers (paying the higher fee of $300 per year) purchase an additional 3 local zip codes for ONLY $12 each! Many standard license subscribers did not take advantage of the ability to get 3 more local zip codes. Now is the time to make sure that you take advantage of that opportunity.
Additional paid zip codes listings are normally $18 per year. Local zip codes are only $12 per year.
By doubling from 3 to 6 local zip codes you will have 6 zip codes that you can use to BUMP people out of zip codes within 20 miles of you (in rural areas the circle can be bigger – call if that’s you). If you miss this opportunity to increase your number of local zip codes, YOU MISS THAT OPPORTUNITY.
Once again, the normal cost of a paid listing is $18 but you get the additional 3 local zip codes for only $12 each (payable as $1 per month for the balance of your current subscription). More important, they can be used to bump which you cannot do with additional paid zip code listings. $18 additional paid zip codes are sold on a first come, first serve basis and once you purchase and have a zip code, no one but a local agent, using their local zip code, could force you out. But that can only happen once a year, in the first full week of November. Once you purchase an additional zip code, it is yours for the calendar year.
The local zip codes are tied to your subscription, and renewals on those are charged at the same time as your subscription. Additional paid zip codes are sold on a calendar year basis.
Can a Personal Use subscriber UPGRADE to a Standard License and get the 3 additional local zip codes? YES THEY CAN! If you want to do that we look at how much time is left on your current subscription and charge you an upgrade fee of $10 per month for the balance of the subscription. $10 is the normal difference in annual price ($300 – $180) divided by 12. The three additional zip codes would be $3 per month on top of that.
There are other advantages to the standard license, call if you want to discuss it. You should do that BEFORE November 6th.
And if you are in an area where great zip codes are scarce, because the good ones are all full, the week of November 6th would be a great time to make a move and double up on local listings.
And if you have NOT previously used the opportunity to BUMP zip codes, then you don’t want to miss the opportunity to do so this year.
And yes, people are making sales from term4sale. You can read about that here:
NOT A MINUTE EARLIER
IMPORTANT: Do not call or email with zip code change instructions before 12pm EST on November 6th. If you do, your email will be ignored. If you call early you will be told to call later.
Because the phone lines will likely be busy that day, and a lot of the early part of that week, it is BEST to do your homework in advance and email your instructions for changes to:
If you are a Standard License subscriber, wanting 3 additional local zip codes, say so and let us know which of zip codes you want. Use the same instructions as above.
Do not put your credit card information in any emails that you send us. If you are buying additional local zip codes, or re-buying a previous local listing that you gave up, we will call you to get your credit card (once things cool down; make sure your phone number is in your email). You will need to pay by credit card when we call you, but your request does not need a payment to be locked in. Once again, first come first served.
When your FREE period on that zip code ends, you will have first right to renew it as a paid listing. Before that, you will be able to use it as a local zip code to bump. The time to use the bump will still be the first Monday in November.
IMPORTANT: You have until November 6th to make referrals, earn your additional FREE local zip code, and use it to bump on:
As we previously announced, we are reducing limits, to free up some more zip codes. That change was announced earlier this year, but we will review them here so you understand the change renewal invoicing for 2017.
IMPORTANT: We are not trying to penalize subscribers so much as we are trying to make sure that ALL subscribers get a kick at the can. We want term4sale to benefit ALL Compulife subscribers, not just a few subscribers a lot.
In addition to email contacts, your name and phone number are displayed in the listings. If a consumer calls you directly, and we KNOW some do, then we have no record of those contacts and that is icing on your cake. For the zip code guarantee this does not factor in, simply as we have no way to monitor such activity.
Here’s how the guarantee works:
If you get to the end of December, and you did not have have at least one email for every 3 zip codes you have, we will reduce the cost for you to renew those zip codes for 2018.
EXAMPLE: You have 14 zip codes, three local and 11 that you purchased. For 14 zip codes we expect: 14/3 = 5 contacts (4.67 rounded up). Let’s assume that you had only 3 email contacts (note: we do not count duplicate or BOGUS contacts) On November 15th, we would have invoiced you $198 (11 X $18) for 2018 renewal (local zip codes are invoiced with your subscription). However, you really only got the activity we would have expected for 9 total zip codes, which would have been 3 local zip codes, and 6 additionally purchased zip codes. Therefore, we will credit your invoice DOWN to $108 (6 X $18) and give you the same 14 zip codes for 2018. In other words, you will have 5 of those 11 paid zip codes for free.
IMPORTANT: There are NO REFUNDS, simply a reduced renewal cost for the SAME zip codes for the following year. You can add zip codes, and pay for those, but if you substitute any of those zip codes then the price of renewal for those will still be $18 for the year.
This guarantee is designed to act as a way to retroactively balance out the cost of zip codes listings that are NOT as attractive or are not producing.
Remember, you have last year’s email traffic, and the Zip Code Analyzer, which is found here:
Yes, at some point we will build a system to give you better information about zip code contact performance, but we will introduce a new pricing structure at the same time. So while you’re thinking about some of the work this involves, we think you will eventually look back on the “good old days” when we make those changes (not in the short run).
Once again, when you are invoiced for 2018 renewals, you are NOT required to renew any zip code. If you decide to drop all or some of your zip codes, those zip codes will come back into the pool of available zip codes on January 8th.
IMPORANT: We give subscribers from November 15th to January 5th to pay their zip code renewals. That means you can decide in which year to expense the cost for tax deduction purposes. Yes, term4sale listings are an advertising expense and you can deduct them from your commission income. If you think you may benefit from the one in 3 guarantee wait until late in December to make your claim and pay your invoice.
In addition to being able to buy an additional 3 local zip codes for $12 each (for 12 months), Standard License subscribers can buy an additional 240 zip codes over the first 80 that all Windows PC subscribers can purchase (most Compulife subscribers buy the personal use edition which only allows 3 local zip codes).
The price per zip code, for zip codes over 80, will increase to $2 per zip code per month ($24 per year). We expect that to be a pinch for some standard license subscribers, but then that was one of the reasons for ratcheting up the ability to get 6 local zip codes instead of 3.
A few enterprising subscribers last year, realized that if they bought ADDITIONAL licenses for Compulife, they could avoid the higher $2 per year zip code price, and at the same time get 6 more local zip codes for $12 each. This works particulary well if you want a large number of additional zip codes over the 80 limit. If all you want is 10 or 20 additional zip codes, then you are better off to just pay the $2 price.
Remember: Personal use subscribers may want to upgrade from personal use to standard license to take advantage of the ability to get those 3 additional local zip codes (for a total of 6). We can do that upgrade for you on November 6th, when you call to maneuver into 3 additional better zip codes in your local area.