Update News for April 2023

Here is a quick run-down on what you will find in this bulletin:

• • BIG Change for Marketing

  • The “2 Months Plus” FREE Subscription

  • The NEW Referral Deal

  • Why The Change?

  • They Pick What They Want

  • Still NO Obligation to Buy Anything

  • Referral Source Will Be On The Application

  • Our Current Programming Plans for 2023

These topics will be dealt with in more detail throughout this bulletin.

BIG Change for MarketingThere is a BIG change to our marketing program to new subscribers and we want to give you fair warning about that change before it is implemented. The reason is that it will change your current referral opportunity making it LESS attractive.

Currently new subscribers – a person who has never had a subscription to Compulife – can obtain a 30 free trial of our Windows program. If that trial user then does a “tutorial”, they can get a 4 free month subscription. If you refer a prospect for the trial and they do the tutorial, they were bonused with 2 additional free months and you got a free local zip code listing at term4sale for the balance of the year PLUS two additional years, for free. The “PLUS” is going away.

We will be discontinuing that opportunity late in April. If you want to take advantage of the current referral opportunity, you will need to act quickly to make those referrals. Use this form to make a referral:

Important, your referred prospect needs to do the tutorial by the end of April. Otherwise, you can take advantage of the new referral option which we will talk about in May’s bulletin.

The “2 Months Plus” FREE SubscriptionThe 30 Day Free Trial is being replaced by the “2 Months Plus ” FREE subscription option. If an individual or agency has NEVER had Compulife before, we will give them a FREE subscription, with access for up to 4 of our product offering, absolutely FREE for 2 months plus the balance of the month you are currently in (that’s the plus).

There will no longer be a requirement to do a tutorial using the Windows program.

Those clicking on this offer, on the home page of Compulife, will get a variation of the application form that we used to have for a 4 free month subscription but they no longer have to do a tutorial to get that free subscription or to have immediate access for up to 4 Compulife product offerings.

The NEW Referral DealThe new referral benefit is a FREE local zip code to you for the balance of the year. That means you can use that local zip code, in November (end of the year) to bump into a premium local zip code (currently full of 3 agents) that is within 20 miles of your location. The ability to “bump” with a local zip code is a HUGE benefit and you will get another one of those local zip codes for making the referral. Refer 10 agents, and you get 10 local zip codes. I would encourage you to think hard about that, it’s a great deal and a way to increase your local presence at term4sale.

Why The Change?We have had the 30 Day Free trial and tutorial for a number of years but things in the market are changing and we think this will work better as it addresses problems we routinely encounter.

1. Trial users installing the Windows PC trial usually run up against their anti-virus products which complain about our our trial installation software. Many simply GIVE UP right there. Often that trial user will NOT read what we have given them in our material, or won’t call us for assistance. They never install the PC version of Compulife and never experience the program. That also means they don’t experience Compulife Mobile or the webquote option.

NOTE:   We are going back to calling the web based agent quoting system “Mobile”. We had coined the phrase “Basic” because we didnt’ want people thinking that the Mobile version did not work on a PC, but clearly “Basic” made it more confusing. So it’s back to “Mobile” instead of “Basic”. And yes, mobile is the web based agent quoting system that works on ANYTHING with a browser that is connected to the Internet.

2. A significant number of potential subcsribers are using non-Windows computers like an Apple, and can’t run the Windows software without installing additional software that lets them run Windows programs. At that point many are simply unwilling to continue because they ONLY want Apple software. Same problem, they never experience Compulife Mobile or the webquote option.

3. A certain number of prospective customers simply want a web based quoting tool that they can add to their website. For them installing and learning how to use PC software is (in their mind) a big waste of time and so they didn’t do the tutorial and never experience Compulife Mobile or the webquote option.

4. A one step process is SIMPLER to understand. Many people have trouble following our current 2 step process – install the software – do a tutorial. It’s clear they do NOT read our website information or trial email properly.

If you are detecting a pattern of laziness in this, that is a definite and growing problem in our society. People today are less likely to work or spend time educating themselves. It’s not only a reality in business (work) it affects everything including politics. People are happy to be ignorant. Please do not disturb me, I am in a trance.

They Pick What They WantBy offering the “2 Months Plus” FREE subscription, the new subscriber will get access for up to 4 things immediately:

• 1. Compulife Mobile – web based quoting for agents

• 2. Compulife Web Quote Option – web based quoting for your website

• 3. Compulife PC Software – our most powerful quoing system for agents

• 4. Three Free Listings at term4sale.com

The “2 Free Months Plus” subscriber will actually indicate which of those options they want. If they only want Compulife Mobile and the Compulife Web Quote option, then when we auto-invoice them 45 days before the end of the subscription, and we will ONLY invoice them for the $99 plus $100. If they only wanted Compulife Mobile then they will get invoiced $99

Still NO Obligation to Buy AnythingOur material and website will emphasize that there is NO obligation to buy ANYTHING at the end of the FREE subscription. If they decide to try everything for 2 months plus, and then to buy less than that, there is NO problem.

At no point will we ask for their credit card unless they are deciding they want to purchase. As always, Compulife keeps NO records of anyone’s credit cards. Therefore, we cannot take your next payment automatically, and NO one can steal your credit card information from us. In fact when you do enter your credit card on-line when paying an invoice, you are NOT giving us your credit card, you are actually providing that information to our bank using our bank’s secure website. If you do it on-line, we never see your credit card info.

If you call us with you credit card payment, we enter it into the same database and keep no record. If we have to write your information down, after processing it, the paper is shredded.

Referral Source Will Be On The ApplicationThere will be a question on the “2 Free Months Plus” subscription application which will ask the agent to indicate who (if anyone) referred them to obtain the subscription. If they fill in your name, you get the local zip code FREE for the balance of the calendar year. If the referral comes in AFTER November 15th, then your free year will be the following calendar year because we do not make changes or additions to the zip code list in the last half of November or December.

We STRONGLY RECOMMEND, if you want to get your local zip code for making the referral, that YOU complete the 2 month free plus” application on behalf of your referral. If they fill it in and do NOT put your name down, you will not get the credit. As we mentioned earlier, many folks seems to be lazier so you can expect the agent who you referred to simply “miss” putting down your name. If you do it that won’t happen.

Our Current Programming Plans for 2023The following is the current order for new work that we will be doing in 2023:

• • Introduction of New PC Version: CQS.EXE

• • Overhaul Of Current Product Data Files

• Introduction of Compulife Mobile Plus (with Pick 12)

Anyone with questions about any of these upcoming projects can call Bob Barney to discuss:

Please don’t email me essay questions, just call. If I’m not in, email me your phone number, I’ll call you.

These planned objectives will easily consume our programming time during the balance of this year and throughout 2023. The good news is that once the product data files have been converted, and we have introduced the new CQS.EXE, and upgraded our internet engine to use the new data files, Compulife will be turning it’s full attention to our web based, Compulife Mobile software. The long term goal is to have a web based product that does everything our PC based software does.