Update News for May 2011
Here is a quick run-down on what you will find in this bulletin:
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Special Message At Term4sale
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Changes to Canadian Software
Term4Sale Postal Code Lookup Change -
Term4Sale – Email Contact
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Term4Sale – The New “More Info” Button
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Improving Consumer Traffic and Contacts
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Term4Sale – Postal Code Analyzer
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Domain Names For Sale
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What’s Next?
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These topics will be dealt with in more detail throughout this bulletin.
While we were at it, we made a change to the preamble of the term4sale quote page at www.term4sale.com. It is now shorter and the second paragraph says:
Click Here for an important message from Compulife/Term4sale President Bob Barney.
When you “Click Here“, you will see a letter to consumers encouraging them to buy their life insurance from a Compulife subscriber. If you have any suggestions to the letter content, don’t hesitate to email those to service@compulife.com.
Term4Sale Postal Code Lookup
The thing which you need to test is the email contact form. Make certain that you are receiving emails from the system. You do this by entering in a postal code in which you are listed and running a comparison. From the comparison results use the “Find An Agent” button. The list of three agents will now have a new email column, with a contact button next to each agent. Click on the “contact” button next to your name. This will display a new “Contact Request” form. Complete the form and then click the “Submit Contact Form” button at the bottom of the page. The system will confirm the email has been sent.
IMPORTANT: Check your email to confirm that you have received the email that was sent. This could take up to 5 minutes. If the email is not in your inbox, make sure it has not gone to your spam folder. If you did not get the email contact Compulife immediately.
NOTE: The new system goes live the first month of May. If you have failed to check the system, and you are not getting emails, you could lose a consumer’s attempt to contact you. And we think this may be critical as we believe that most consumers, given the option, will use the email contact rather than the phone. If there is a problem, the consumer may think that they have contacted you and not attempt to do so again. If you don’t get the first email, you may lose out.
Also IMPORTANT: We realize that that email address that you use for your Compulife subscription may end up being different than the one that you want these consumer requests to go to. If you need to use a different email for www.term4sale.ca – TEST PAGE, please advise us by email. You can send your request to service@compulife.com.
IMPORTANT: “More Info” sends an email to all three agents listed. Each will be encouraged to contact the consumer.
You will know the difference between a contact form that was sent to you alone, and one that was sent to two other agents, as the email which is sent to all three agents will contain information about the specific company, product and premiums which the consumer wanted more information about. If you see that company information in the email form, you will be one of three to get the contact email and you are clearly in competition with two other Compulife subscribers.
We believe that the new email/contact functions will result in more contacts for agents. Unlike phone calls, we think that there will be less consumer resistance to making a contact by email. Some people find it stressful to pick up the phone and call a stranger. If the stranger is a life insurance agent, that adds to that stress. It will be much easier for the consumer to send their name and phone number and have the agent call them. This way the agent breaks the ice.
Further, you will know that it was your listing at term4sale that produced the contact because the consumer’s contact will come by an email generated by www.term4sale.ca, whereas a consumer may call you about life insurance and never mention that they got your name from the web site.
Compulife will also be tracking these email requests and using the information to determine what volume of calls are being produced by each postal code listing. The future value of a postal code (for pricing purposes) will be based upon actual email contacts that are generated by a particular postal code listing.
Further, by tracking the “contact” hits on postal codes, we will be able to provide you with that information later in 2011 – as part of the agent Postal Code Analyzer that lets subscribers review postal code listings. Postal codes producing more hits than average will cost more to renew for 2012.
With that in mind: You snooze; you lose.
The Analyzer gives you the opportunity to enter 3 values:
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- 1. Postal Code – the postal code you want to analyze.
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- 2. Number of Listed Postal Codes – these are postal codes already spoken for in the province. These will either have 1, 2 or 3 subscribers already listed.
- 3. Number of Vacant Postal Codes – this will populate the final report with vacant postal codes that have no subscribers currently listed.
There is a TUTORIAL/EXAMPLE to teach you how to use the Postal Code Analyzer and you can check it out by clicking on the following link:
Good domain names are short and sweet, easy to spell and remember.
You should avoid domain names with suffixes other than .com. When you say “something something DOT com”, people know that that is a web address. By contrast, when you say “something something DOT info” many people will think or ask “DOT info DOT com?” DOT com is much less confusing.
Avoid short forms for words. If you do use a short form, as we do for “Term4Sale” (registered trademark), also register the domain name that is the long form of the short form. For example, if you enter in www.termforsale.com it goes to www.term4sale.com.
Avoid dashes like the plague. In most cases people who have registered domain names with dashes are doing so because the domain name that they really want is being used by someone else. If you use dashes to distinguish your domain name from the name that you really would have liked to have had, then all that will happen is most of your customers will end up at the other web site; not good.
Your domain name is important. Once you build up traffic and recognition for a domain name it is a bad idea to change it, even if you suddenly realize the old one was not a good one.
With those basic principles in mind, Compulife has spent time searching for available short domain names and we have been buying up recently abandoned domain names that we think are good. A number of the domain names that we have registered are for sale.
To get a list of current domain names for sale click this link:
Once you have a domain name then we can set a quoting site up for you. You can get your hosting at GoDaddy or other low cost IP’s for about $60 per year. Once you setup your web site account, we can put your quoting page on your site at no charge.
The annual cost of the Compulife quote service for your web site is only $99 per year. The good news is that you can get the first 4 months for free by applying here:
Call us and we will be happy to discuss it further.
Further, having reviewed where we are heading over the next few years, and the changes that we would like to be able to make in the future, we have decided to stop and do a much more extensive overhaul than simply changing our data entry software. We have determined that we would also like to implement a better data storage structure that will make maintenance easier on both a data entry basis, as well as a programming basis.
To achieve our goals in this regard, we will be spending a fair bit of time reviewing our new data storage needs, and then building conversion software that will convert our existing data files into our new data file structure. Once we have done that, we will then introducing new comparison software that does exactly what it does now, but which derives its results from the new data structure. In other words, you will end up with a new program that does exactly what the old program did/does.
Once this first stage is completed, we will have both old program and old data, with new program and new data. Moving forward we will use the old data entry systems to maintain the old version, then converting old data to the new data forms for general distribution.
The next stage is to create the new data entry systems that talk to the new data format. Once we are satisfied that the new data entry system give us everything that we have now, we will then switch to the new data structure alone. We will only do this once we have thoroughly tested the new software to ensure it gives us no problems in maintaining the date. This may take several months. As far as the part you use, by the time we make that transition, you will have been using the new software for several months.
To summarize, the current Compulife program is called “GOWIN.EXE”. The new program, when it is ready for you to use, will be called “CQS.EXE”. The objective is to have CQS.EXE do exactly what GOWIN.EXE does, and only after that has been thoroughly test, and we are certain we can maintain the new data structure directly, without the need for data conversion, will we move over to the new system. Until that happens, you will have both programs in your system. This is no different a transition strategy than when we took our DOS software to Windows. Those who have been subscribers for years, will remember that transition and how relatively smooth it was.
The point of sharing this with you is that the process will be quite lengthy and so from this spring throughout most of 2011, you will not be seeing many changes and improvements to the software that you use, even though the underlying foundation will be going through a massive change. Once the foundation has been reconstructed, and all the tools to work on the foundation have been built, the program will be in a position to make some substantial moves forward.
Think of it as transplant surgery, where you need to keep the patient alive and well, at the same time as you are swapping out the organs.
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